Social Media and the New Way of Marketing

Social Media has become the new powerful trend that people, companies and brands must begin to learn how to harness. The internet made this shift possible thanks to the creation of social networking sites such as facebook , digg, youtube, technorati, twitter, among others where there is a constant social interaction among active online users of each site or community. By using social media you can find a way of marketing yourself, company or brand through the sharing of pictures, videos, and messages that build up a reputation and get you to have real connections with people. However, the strategy to be implemented in order to create a positive reputation through the use of social media is based in good content.

Market Positioning & Feedback
Social Media allows people to position and market organizations, businesses on the web. Furthermore, social media is taking the marketing segment to a different level. Now businesses and organizations can have a better overview of people’s perceptions thanks to the creation of blogs that provide a direct feedback from customers about the brand or product. Therefore, the more positive feedback about the product, the greater the loyalty from the customer to the company. Blogs add value to a company’s brand or product because they are made by people and for people. This feedback can influence positively prospect customers. Business will learn how to listen their customers’ needs through the use of blogs, ratings, and social networks. Social media offers many ways to market a product through social networking sites where content and people’s opinion are valued the most.

The New Marketing Mix
The traditional marketing mix matrix alone, will not be as useful as before because social media and the internet are shaping a new way of modern marketing. Product, Price, Promotion, and Place were part of the old way of conducting marketing decisions. Now, The product and the marketing experience are linked; they became one. The product will promote itself because the product is the marketing. The focus will change from price to value because the value of the product is what will drive the customer to buy the product or service. This will create brand loyalty and positive feedback.

Building unique experiences
Social Media and the internet are creating a social trend toward products or services. What I mean by this is that the product or service ought to include a social component. In that way, businesses can connect to customers and create a unique experience.The social component is how the product can really improve and make the customer’s life easier. In that way the business and the product create a reputation based on the customer’s perceptions and opinions.