The evening of August 14 was a sold out “full house” with over 200 of South Florida’s leading business representing various industries as well as marketing and advertising professionals. The evening kicked off with presentations from the South Florida Interactive Marketing Association members that helped sponsor the dinner banquet.
The main event of the night was an hour presentation from keynote speaker and Emarketer CEO Jeff Ramsey, CEO of Emarketer.com. Armed with numerous statistics and studies of web trends, his presentation was informative, humorous, and extremely enlightening. Being that we are on the forefront of a changing industry, WEB 2.0, this new frontier has many challenges for business to overcome as they decide how to invest the resources in the new paradigm of social media online communities.
Jeff presented numerous statistics which point in multiple simultaneous directions as to the success of these communities to promote brand identity, trust and loyalty. Overall it is very subjective as numerous research firms try to make sense of the direction of the online world given sketchy measurability; but one thing is certain. Online communities are consumer driven and are striving to maintain a level of transparency between members and that is future of the web. In our next post, we will examine some of the terminology and criteria mentioned here to help you understand and digest these emerging communities.