Research

Pulsosocial: Social Media and Entrepreneurship in Latin America

Posted by andresbarreto on Sep 1, 2008 in Projects, Research, Social Media Marketing | 1 comment

What has been keeping us busy in the last couple of weeks has been a socialatom project called pulsosocial, a blog covering social media, technology and entrepreneurship in Latin America, written in spanish and soon in portuguese. Why latin america? We see a lot of growth and opportunity in social media in general, but even more so in Latin America because it has a steeper adoption rate of new...

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Growing social networks globally: Latin America vs Asia

Posted by andresbarreto on Aug 9, 2008 in Research | 2 comments

Facebook has failed miserably in Japan, but succeeded tremendously in Chile and Colombia.

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Community Growth in China – Online and Off-line

Posted by markwhiting on Aug 6, 2008 in Research | 2 comments

A significant factor in social networking is giving consideration to how people naturally communicate and build communities. In this way, looking at off-line community trends can shed some light on how online communities will perform and interact.  China Off-Line In China off-line communities form and behave in very different ways to those in the USA or other western countries. First and...

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China uses the Internet too, but differently

Posted by markwhiting on Aug 2, 2008 in Research | 0 comments

According to Mashable – And This is Why China is Every Internet Company’s Wet Dream China now has 253 Million internet users, assuming China has 1 Billion people this corresponds to 23% penetration. In the USA there are currently about 223.1 Million internet users which means about 74% penetration. Just an interesting factoid; when we say China has 1 Billion people, the rounding error...

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