Social Media Marketing

Socialatom in Guatemala’s Exponet

In March 2009 I presented in Guatamala two talks, one about social media marketing and another one on social apps and plug-ins. The conference was organized by the leading newspaper of the country, PrensaLibre and it was a great experience. Considering that most newspapers are withering in the U.S. in the face of social media and new technologies, it is very refreshing to see that the internet...

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Pulsosocial: Social Media and Entrepreneurship in Latin America

What has been keeping us busy in the last couple of weeks has been a socialatom project called pulsosocial, a blog covering social media, technology and entrepreneurship in Latin America, written in spanish and soon in portuguese. Why latin america? We see a lot of growth and opportunity in social media in general, but even more so in Latin America because it has a steeper adoption rate of new...

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South Florida Interactive Marketing Association Monthly Meeting with Keynote Speaker Jeff Ramsey

The evening of August 14 was a sold out “full house” with over 200 of South Florida’s leading business representing various industries as well as marketing and advertising professionals. The evening kicked off with presentations from the South Florida Interactive Marketing Association members that helped sponsor the dinner banquet. The main event of the night was an hour presentation from...

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Social Media and the New Way of Marketing

Social Media has become the new powerful trend that people, companies and brands must begin to learn how to harness. The internet made this shift possible thanks to the creation of social networking sites such as facebook , digg, youtube, technorati, twitter, among others where there is a constant social interaction among active online users of each site or community. By using social media you...

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Establish your Online Identity and Personal Brand: Beginner’s Guide Part 2

Facebook What it is: “Facebook is a social utility that connects you with the people around you.” in other words (although Mark Zuckerberg does not like the term) a “social network” Although Facebook is great not only for staying connected with your friends, sharing pictures, etc, do not go overboard with pictures or applications that you would not be comfortable showing...

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Establish your Online Identity and Personal Brand: Beginner’s Guide Part 1

A few months ago when I Googled my name (who doesn’t, right?). I found…Nothing….well, at least nothing that had to do with me. In the results I found a 70 year old Nicaraguan musician. This guy populated several pages of the google results. Then I thought I would put my name with a word that identifies me from this artits, but I kept finding random people with my same name,...

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